Image courtesy of Big Bro Joe Foundation.
Established in October 2021, the Big Bro Joe Foundation, a 501(c)(3) nonprofit organization, is dedicated to empowering young males aged 8 to 17. Through mentorship and guidance, the foundation seeks to unlock their true potential, helping them navigate life's challenges and adversities. By instilling a sense of accountability, teaching proper etiquette, and equipping them with essential financial literacy skills, the foundation fosters a supportive environment where young men can thrive. Moreover, the program emphasizes peer-to-peer support and uplifting interactions, ensuring that every participant feels valued and motivated.
Joe Thornton, the visionary founder of the Big Bro Joe Foundation, encapsulates its mission with four core principles: perseverance, education, manhood, and service. "These principles are the backbone of our organization," he states. "They guide our approach and influence how we interact with our young males." The foundation implements a structured discipline policy that encourages productive behavior both at home and in school. Thornton emphasizes that this approach creates a safe space where young boys can be themselves without the weight of adult pressures. Within just three months, participants often experience tremendous personal growth, developing essential skills in interpersonal communication and public speaking, while also learning to hold themselves to higher standards.
As they progress through the program, youth begin to adopt positive behaviors, such as taking out the trash, mowing the lawn, and holding doors open for others. They start to cultivate values they may not have previously recognized, learning to limit excuses and embrace honesty with themselves. Thornton highlights the shift in mindset as they focus on their future rather than their past, fostering friendships instead of rivalries, exchanging knowledge instead of engaging in conflict.
The name ‘Big Bro Joe’ stems from Thornton's previous role as a juvenile detention officer in Benton County, where he formed connections with the young individuals he worked with. He resonated with them through shared experiences — his tattoos, style, and relatable language created an atmosphere of trust and understanding. His mentoring approach was contemporary and adaptable, ensuring that he connected with them on a personal level. Thornton recalls, "I would give them the shirt off my back and even provide financial support to their struggling mothers." This spirit of giving continues with the foundation, which has supplied jeans, belts, and shoes to those in need.
The Big Bro Joe Foundation actively participates in community events, exemplifying its commitment to service. Activities such as the Buddy Walk, Alzheimer's Awareness Month, and the annual gala showcase its dedication to raising awareness and support for various causes. They have also organized initiatives like providing free car washes and back to school events, where educated professionals donate supplies to ensure that every participant is prepared for success.
The foundation has formed valuable partnerships with local organizations, including Ground Support Coffee, the Rotary Club of Columbia River, West Coast Screen Printing and Embroidery, Mentor Washington, and Swing Coffee and Bar. These collaborations enhance the foundation's outreach and effectiveness, further extending its impact within the community.
Joe Thornton’s contributions have not gone unnoticed; he has received numerous awards and accolades, including the MLK Spirit Award and the Humanitarian Award, among others. "These recognitions validate the hard work we put into the foundation and inspire us to continue our mission," he says.
Currently, the cost for boys to participate in the foundation is $100 per quarter. Generous sponsors, including individuals like Matt, Blair, Sophia, and Erin Cantù, have stepped in to cover costs for those who cannot afford to join, demonstrating the community's commitment to supporting its youth. In appreciation, Thornton ensures that these sponsors receive T-shirts and thank you cards as tokens of gratitude.
Recently, the foundation has made significant strides by acquiring twelve passenger vans to help transport youth who lack access to reliable transportation. Looking ahead, the foundation has ambitious goals, including the grand opening of a 5,000-square-foot facility and expansion into communities like Yakima and Sunnyside. Upcoming events — such as speaking engagements at local schools and a family-friendly day in Kennewick — are designed to further engage the community and provide continued support for its youth.
The Big Bro Joe Foundation is not solely for troubled youth or single-parent households; it welcomes all boys between 8 and 17 years old, irrespective of their background. "We aim to create a cycle of guidance and inspiration that is truly unforgettable," Thornton explains. The foundation fosters an environment where young men learn invaluable life skills that extend beyond academics, encouraging them to strive for more than just being a number on a board. It cultivates resilience, ambition, and a proactive approach to life.
What sets the Big Bro Joe Foundation apart from others is its focus on tangible solutions rather than dwelling on past mistakes. It empowers young people to transition into adulthood with confidence and purpose, creating a support network that alerts them to obstacles while encouraging them to seize opportunities. As Thornton succinctly puts it, "We teach them to see the ball and go for it."
This powerful foundation is not just changing individual lives; it is transforming families and communities, leaving an indelible mark that is both impactful and rare.
Learn more about the Big Bro Joe Foundation at https://bigbrojoe.org
Anyla McDonald aspires to become a poet, short story writer, and essayist speaking about racism against Black people, current world problems, and hot topics. When she writes, she does it with purpose and passion. She feels destined to touch others with her words, and wants to be known as someone who takes a stand and impacts lives with her writing.
Anyla offers consulting services to Black student unions, student governments, school boards, superintendents, parents, and teachers facing social challenges within their institutions. She assists them in developing and implementing policies and activities aimed at preventing discrimination.
